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What Is SEO ?

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, navigate between pages, collect information about those pages, and index them. Think of an index as a huge library that helps librarians pull out books (or web pages) and find exactly what they're looking for. 

The algorithm then uses hundreds of ranking elements or signals to analyze the pages in the index to determine the order in which the pages are displayed in the search results for a particular query. In our library analogy, librarians read every book in the library and tell you exactly which book contains the answer to your question.

Our SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for. 

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

Why is SEO important to marketing? 

SEO is a fundamental part of digital marketing as it performs trillions of searches each year, often for commercial purposes, to find information about products and services. Search is often the leading source of branded digital traffic and complements other marketing channels. Higher visibility and ranking of search results than your competitors can have a significant impact on your bottom line. 

However,  search results have evolved in recent years, providing users with more direct answers and information that are more likely to stay on the results page rather than directing them to other websites.

Also note, capabilities like wealthy outcomes and Knowledge Panels withinside the seek outcomes can boom visibility and offer customers greater facts approximately your organization without delay withinside the outcomes. 

In sum, search engine optimization is the inspiration of a holistic advertising ecosystem. When you recognize what your internet site customers want, you may then enforce that understanding throughout your campaigns (paid and organic), throughout your internet site, throughout your social media properties, and greater.

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